The E Word with Matthew Rivera

You know our least favorite word of all time?

It’s entrepreneur. We can’t stand it.

We tell everyone that on this podcast, we speak to owners and founders. And we always avoid using the E word.

According to the dictionary, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”

What makes them different from every business owner and founder? They take chances in their business? Same for us. They may fail. Same for us. It doesn’t sound like they need their own special title.

Well today’s guest may have a different take. On today’s episode of The Brandtelling Podcast our guest is Matt Rivera, who says on his LinkedIn that he is “a passionate entrepreneur and CEO, who thrives on transforming innovative ideas into successful realities.” He owns and/or operates several brands including Advanced Utility Solutions, Zoomin Groomin, The Inspection Boys, and ATAX, and Advanced Aerial Solutions.

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The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.

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